In the long tradition of “never-close” American casual diners, Norms Restaurants in Southern California is one of the most beloved and iconic chains open today.
With seven decades of nostalgia and tantalizingly low prices, LA locals love nothing more than introducing their children (and out-of-town visitors) to their favorite source of comfort food.
Norm Roybark, formerly a used-car salesman, opened his first restaurant on Sunset Boulevard in Los Angeles in 1949, and his family owned the chain until 2014.
There are now nineteen Norms Restaurants in and around LA. They’ve received near-innumerable recognitions for business excellence, and as of this writing, are finalists for TDn2K’s 2019 Best Practices Award.
Roybark’s automotive background can still be recognized in the retro, “Googie” styling of his restaurants, which exudes nostalgia throughout the high-capacity seating areas.
Norms has survived seventy years by emphasizing quality-for-value. Most meals are under $10, it’s still some of the best food for that price in LA.
Get the daily special (Wed/Thu, without kids or veterans) for the best value. The specialty pork chop is a favorite for a reason, and the fries are best-in-class material.
Roybark’s motto was “Great food, great service, great value,” and they’re still faithful to it. They fear no crowd, and they’re the quickest in the business to fix their mistakes.